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1 segment a market
Экономика: сегментировать рынок -
2 segment of market
Деловая лексика: сегмент рынка -
3 to segment a market
English-russian dctionary of contemporary Economics > to segment a market
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4 segment
1. сущ.1) общ. часть, доля; участок, секторSee:market segment 2),2) марк. сегмент (группа покупателей внутри рынка, выделенная по каким-л. признакам)prime segment — наиболее важный [первостепенный\] сегмент
established segment — устоявшийся [сформировавшийся\] сегмент
Syn:See:attitude segment, audience segment, behavioural segment, benefit segment, consumer segment, customer segment, demographic segment, downscale segment, geographic segment, income segment, lifestyle segment, list segment, occasion segment, product segment, psychographic segment, sex segment, social segment, socioeconomic segment, subsegment, target segment, upscale segment, segmentation а)3) учет сегмент, подразделение, отдел (автономная часть организации, выделенная по функциональному или товарному признаку)Syn:department 1)See:business segment, separately reportable segment, segment margin, segment operating loss, segment operating profit, segment reporting, segment revenue, controllable profits of a segment2. гл.общ. делить на части; сегментировать (напр. рынок)See:
* * *
сегмент: часть рынка, отрасли, компании, имеющая четко выраженные отличительные характеристики.* * *часть, доля (рынка); сегмент, сегментировать (рынок)-----экономическая единица (цех, продукция), где поведение затрат прослеживается на более детальном уровне -
5 market entry
эк. выход [вхождение, вход\] на рынок (деятельность фирмы по освоению новых территориальных рынков или новых сегментов рынка)Prior to a product entering the market, a market entry strategy should be formulated. — Перед выводом товара на новый рынок необходимо сформулировать стратегию выхода на новый рынок.
Syn:Ant:See:* * *начало деятельности хозяйствующего субъекта; начало деятельности экономического субъекта; выход на рынок. . Словарь экономических терминов . -
6 market
1. n1) рынок2) биржа3) торговля4) амер. продовольственный магазин
- acceptance market
- active market
- actuals market
- advancing market
- agricultural market
- agricultural commodities market
- auction market
- bear market
- bid market
- biddable market
- black market
- bond market
- boom market
- bootleg market
- brisk market
- broad market
- bull market
- buoyant market
- buyers' market
- call money market
- capital market
- captive market
- car market
- cash market
- central wholesale markets
- chartering market
- closed market
- colonial market
- commercial banking market
- commercial paper market
- commodity market
- competition-free market
- competitive market
- concentrated market
- confidence market
- congested market
- consumer market
- control market
- core European market
- corn market
- corporate bond market
- covered market
- credit market
- curb market
- currency market
- dead market
- debt market
- demoralized market
- depressed market
- difficult market
- discount market
- distant market
- domestic market
- dual exchange market
- dull market
- easy money market
- effective market
- either way market
- emerging markets
- enduring market
- equity market
- Eurobond market
- Eurocurrency market
- Euro securities market
- exchange market
- exchangeable bond market
- expanding market
- export market
- external market
- falling market
- farmers' market
- farm labour market
- farm seasonal labour market
- finance market
- financial market
- firm market
- fixed-interest market
- flat market
- flexible market
- floated market
- fluctuating market
- food market
- foreign market
- foreign currency stock market
- foreign exchange market
- forward market
- fourth market
- fragmented market
- free market
- freight market
- fund market
- futures market
- gaining market
- giant market
- gilt-edged market
- gilts market
- glamor market
- global equity market
- glutted market
- gold market
- goods market
- government market
- grain market
- graveyard market
- gray market
- grey market
- heavy market
- heterogeneous market
- hired agricultural labour market
- home market
- homogeneous market
- housing market
- illegal market
- illiquid markets
- immediate market
- inactive market
- increasing market
- indeterminate market
- industrial market
- industrial labour market
- inflated securities market
- inland market
- insurance market
- interbank market
- interbank currency market
- intermediate market
- internal market
- international market
- international monetary market
- inverted market
- investment market
- jerry-built market
- job market
- kerb market
- labour market
- large market
- lawful market
- legal market
- licence market
- limited market
- liner tonnage market
- liquid market
- liquidity market
- lively market
- livestock market
- loan market
- local market
- locked market
- London discount market
- lucrative market
- machine and equipment market
- major market
- manpower market
- mass market
- mature card market
- merchandise market
- military market
- monetary market
- money market
- monopolized market
- narrow market
- national market
- new issues market
- off-board market
- offered market
- offshore market
- one-buyer market
- one-sided market
- one-way market
- open market
- open-air market
- option market
- organized market
- outer market
- outside market
- overbought market
- oversaturated market
- overseas market
- overstocked market
- over-the-counter market
- parallel markets
- passenger market
- pegged market
- physical market
- piggiback market
- placement market
- potential market
- price-elastic market
- primary market
- primary mortgage market
- produce market
- professional labour market
- profitable market
- property market
- prospective market
- protected market
- purchasing market
- railroad market
- railway market
- raw materials market
- ready market
- real market
- real estate market
- receptive market
- repurchase market
- resale market
- reseller market
- reserved market
- restricted market
- retail market
- retail public market
- rigged market
- rising market
- roadside market
- roller-coaster market
- rural market
- sagging market
- sales market
- saturated market
- seaboard markets
- secondary market
- securities market
- seesaw market
- seller's market
- sensitive market
- services market
- settlement market
- share market
- sheltered market
- shipping market
- shorthaul market
- short-term money market
- shrinking market
- sick market
- single market
- slack market
- sluggish market
- soft market
- sophisticated market
- speculative market
- speed market
- spot market
- spot currency market
- stable market
- stagnant market
- stale market
- steady market
- stiff market
- street market
- strong market
- substantial market
- tanker market
- tanker freight market
- technically strong market
- technically weak market
- terminal market
- test market
- thin market
- third market
- tight market
- tight money market
- tonnage market
- top-heavy market
- trade market
- trading market
- transport market
- travel market
- two-tier market
- two-tier foreign exchange market
- two-tier gold market
- two-way market
- uncertain market
- undersaturated market
- uneven market
- unlisted securities market
- unofficial market
- unorganized market
- unpredictable market
- unsettled market
- unsteady market
- upscale market
- urban market
- vast market
- volatile market
- volatile equity market
- weak market
- weekly market
- wholesale market
- world market
- world commodity market
- markets for equity issues
- market for a product
- market of foodstuffs
- market of inventions
- market of limited absorptive capacity
- market off
- above the market
- at the market
- at today's market
- in the market
- in line with the market
- in a rising market
- on the market
- affect a market
- assess a market
- bang a market
- be in the market
- be long of the market
- bear the market
- black the market
- boom the market
- branch out into a new market
- break into the market
- bring on the market
- bring to the market
- broaden a market
- build up a market
- bull the market
- buy at the market
- come into the market
- command a market
- congest a market
- conquer a market
- consolidate the country's fragmented market
- corner a market
- create a market
- develop a market
- divide the market
- dominate the market
- enter the market
- evaluate a market
- expand a market
- explore a market
- find market
- find a ready market
- flood the market
- force the market
- gain access to the market
- get access to the market
- glut the market
- hold a market
- investigate a market
- keep the market
- liberalize financial markets
- launch on the market
- make a market
- manipulate a market
- meet with a ready market
- monopolize a market
- open up new markets
- oust from the market
- overstock a market
- penetrate into the market
- play the market
- price oneself out of the market
- pull from the market
- pull out of the market
- put on the market
- raid the market
- regain a market
- retain a market
- rig a market
- rule a market
- secure a market
- seize a market
- segment a market
- sell at the market
- share markets
- sound the market
- split markets
- spoil the market
- study a market
- suit the market
- take over a market
- tap new markets
- test a market
- win a market2. vEnglish-russian dctionary of contemporary Economics > market
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7 segment
[̘. ̈n.ˈseɡmənt]circular segment сегмент круга delete a segment вчт. освобождать сегмент display segment вчт. сегмент отображения image segment вчт. фрагмент изображения low-income segment сектор низкого дохода market segment рыночный сегмент market segment часть рынка program segment вчт. сегмент программы root segment вчт. корневой сегмент segment делить(ся) на сегменты segment доля (апельсина и т. п.) segment доля segment эл. пластина коллектора segment геом. сегмент, отрезок segment вчт. сегмент segment сегмент рынка segment вчт. сегментировать segment тех. сектор segment участок города segment часть, кусок, отрезок segment часть segment and offset вчт. сегмент - смещение segment of the market сегмент рынка sphere segment шаровой сегмент time segment рекл. отрезок эфирного времени -
8 market segment
рыночный сегмент
Выбор узкого участка рынка для изучения реакций потребителей.
[Англо-русский глоссарий основных терминов по вакцинологии и иммунизации. Всемирная организация здравоохранения, 2009 г.]Тематики
- вакцинология, иммунизация
EN
сегмент рынка
Один или несколько клиентов, или целевая зона для продажи билетов в соответствии с общей политикой. Для продажи на определенном сегменте рынка предоставляется заранее установленное количество билетов.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]
сегмент рынка
Понятие маркетинга, часть рынка того или иного товара или услуги, выделяемая (в представлении фирмы, предприятия), по географическому признаку (страна, регион), по отраслевой принадлежности фирм-покупателей и их типу (мелкие, крупные и т.п.), по признаку социального деления индивидуальных потребителей (богатые, средний класс, крестьяне или рабочий, молодежь или пожилые и т.п.).Таким образом, С.р. — совокупность покупателей, обладающих какими-то общими характеристиками, важными для успешности продажи товара или услуги. Такими характеристиками могут быть, например, сходное потребительское поведение потенциальных покупателей (см. Типы потребления), их потребности, культурные особенности.
[ http://slovar-lopatnikov.ru/]EN
market segment
One or more clients or a targeted area for ticket sales to which a specific predefined quota of tickets will be made available and to which common policies are applied.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > market segment
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9 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
10 market segment
сегмент [сектор\] рынка, рыночный сегмент, субрынока) марк. (группа потребителей на рынке, имеющих схожие потребности)Syn:See:б) эк. (участок рынка, представленный конкурирующими в определенной области компаниями; напр., сектор жилой недвижимости на рынке недвижимости, сектор акций нефтяных компаний на фондовой бирже, производители легковых автомобилей на рынке транспортных средств и т. д.)Syn:* * ** * *группа людей или организаций, имеющих общие рыночные характеристики -
11 segment of the market
сегмент рынка
Один или несколько клиентов, или целевая зона для продажи билетов в соответствии с общей политикой. Для продажи на определенном сегменте рынка предоставляется заранее установленное количество билетов.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]
сегмент рынка
Понятие маркетинга, часть рынка того или иного товара или услуги, выделяемая (в представлении фирмы, предприятия), по географическому признаку (страна, регион), по отраслевой принадлежности фирм-покупателей и их типу (мелкие, крупные и т.п.), по признаку социального деления индивидуальных потребителей (богатые, средний класс, крестьяне или рабочий, молодежь или пожилые и т.п.).Таким образом, С.р. — совокупность покупателей, обладающих какими-то общими характеристиками, важными для успешности продажи товара или услуги. Такими характеристиками могут быть, например, сходное потребительское поведение потенциальных покупателей (см. Типы потребления), их потребности, культурные особенности.
[ http://slovar-lopatnikov.ru/]EN
market segment
One or more clients or a targeted area for ticket sales to which a specific predefined quota of tickets will be made available and to which common policies are applied.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > segment of the market
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12 segment
1. n часть, кусок2. n доля3. n сектор; сегмент4. n мат. сегмент, отрезок5. n эл. пластина коллектораСинонимический ряд:1. part (noun) chapter; cut; division; fragment; member; moiety; parcel; part; passage; piece; portion; section; slice; subdivision2. segmentalize (verb) segmentalize; segmentize3. separate (verb) apportion; break up; cleave; divide; fragment; part; partition; section; separateАнтонимический ряд:connect; whole -
13 segment
̘. ̈n.ˈseɡmənt
1. сущ.
1) а) доля, часть;
кусок Syn: piece, bit, part б) доля, долька a segment of an orange ≈ долька апельсина
2) а) мат., геом. отрезок, сегмент б) тех. сектор
3) электр. пластина коллектора
2. гл. делить(ся) на сегменты часть, кусок - the shaded * of the moon невидимая часть Луны - every * of population все слои населения доля - a * of an orange долька апельсина сектор;
сегмент - * gear зубчатый сектор /сегмент/ (математика) сегмент, отрезок (электротехника) пластина коллектора делить на части, отрезки, сегменты, доли и т. п. делиться на части, отрезки, сегменты, доли и т. п. circular ~ сегмент круга delete a ~ вчт. освобождать сегмент display ~ вчт. сегмент отображения image ~ вчт. фрагмент изображения low-income ~ сектор низкого дохода market ~ рыночный сегмент market ~ часть рынка program ~ вчт. сегмент программы root ~ вчт. корневой сегмент segment делить(ся) на сегменты ~ доля (апельсина и т. п.) ~ доля ~ эл. пластина коллектора ~ геом. сегмент, отрезок ~ вчт. сегмент ~ сегмент рынка ~ вчт. сегментировать ~ тех. сектор ~ участок города ~ часть, кусок, отрезок ~ часть ~ and offset вчт. сегмент - смещение ~ of the market сегмент рынка sphere ~ шаровой сегмент time ~ рекл. отрезок эфирного времени -
14 segment
1) часть, доля2) часть, сегмент (рыночный) || делить на части [на сегменты], сегментировать (рынок)3) небольшой географический район4) участок (города) -
15 segment
English-russian dctionary of contemporary Economics > segment
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16 market modification
марк. модификация рынка (поиск новых потребителей, новых сегментов рынка для увеличения сбыта существующего товара)See: -
17 market niche
марк. (рыночная) ниша (небольшой сегмент рынка, который может обслуживать фирма, и который в определенной степени свободен или защищен от конкуренции)Syn:See:* * * -
18 market segmentation
марк. сегментация [сегментирование\] рынка, рыночная сегментация, маркетинговое [рыночное\] сегментирование (разделение рынка на отдельные группы покупателей, обладающие сходными характеристиками или сходным уровнем потребностей, отличными от характеристик и потребностей других сегментов)Syn:See:
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сегментация рынка: разделение рынка на подгруппы на основе возраста, уровня доходов и др. характеристик покупателей с целью выяснения их интересов и определение предложения товаров конкретно для каждой группы населения.* * ** * *. . Словарь экономических терминов .* * *разделение рынка на однородные группы потребителей, каждая из которых может по-разному реагировать на различные факторы маркетинга компании -
19 market traction
Финансы: сцепление с рынком (Перевод-калька. Объяснение: A company has achieved market traction when its product is being predictably sold to buyers in the same market segment.) -
20 segment
См. также в других словарях:
market niche — UK US noun [C] MARKETING, COMMERCE ► an opportunity to provide a product or service that no other company provides: »see/spot/find a market niche a profitable/lucrative market niche »A profitable market niche will not go uncrowded for long. → See … Financial and business terms
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segment — ▪ I. segment seg‧ment 1 [ˈsegmənt] noun [countable] 1. ECONOMICS a part of the economy of a country or of a company s work: • The shipbuilding segment has reported higher earnings. • Within the health care segment, pharmaceuticals sales increased … Financial and business terms
market segment — A part of a market that relates to a place, an exchange authority, a type of security ( equity / bond / option / future), and a list of securities with a given set of trading methods. Chicago Mercantile Exchange Glossary * * * market segment… … Financial and business terms
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